To celebrate and diversify the narrative around the people who are getting outside.
To emphasize the relationship of the human spirit and the natural world.
To demonstrate that our relationships with nature are as personal and diverse as each individual.
To validate our wild places as meaningful resources that need protecting.
To inspire a new generation of environmental stewardship and outdoor literacy.
To build advocacy and community around public lands and outdoor spaces.
To redefine “The Outdoors” as a welcoming place for every body.